Survey: Omicron, the new variant of COVID-19 comes to strongly concern small businesses.

Minority businesses and those owned by women stand out among the most concerned

Researching the web, we found a new survey of small business owners showing that 44% are concerned that the new omicron variant of the coronavirus will harm their already worrying economic recovery.

Here we show the results:

According to Alignable’s Omicron Pulse Poll of 5,632 small business owners conducted Dec. 4-7, industries that depend on in-person businesses are very concerned about what omicron might do to their businesses; 70% of travel, 69% of restaurant owners, 68% of massage therapists and 58% of retailers have expressed strong concerns.

The survey also found:

The omicron variant is even more daunting for disadvantaged groups including minority business owners:

  • 69% of minorities polled expressed concern about omicron affecting their recovery

  • The majority of women who own small businesses (52%) felt the same way.

The degree of concern varied depending on what state the small business was located in:

  • 60% of New York-based small businesses are nervous about omicron, as well as 64% of those in Massachusetts, 57% in New Jersey, and 54% in Michigan

  • States with small businesses that are not as concerned include Texas (38%), Colorado (37%), and North Carolina (37%).

Small business owners reported strategies they are taking to help control potential damage omicron could cause:

  • 40% say they’re increasing basic health protocols

  • 23% say they’re getting a booster shot

  •  21% are investing more into marketing.

Source: CMM Onine, Alignable